Advancements in technology is obviously changing all the time at an alarming rate. Hence the reason we buy new phones more often now than ever. Websites have also advanced quite a bit over the years. We used to build websites to show well on computers and the secondary concern was how they looked on the phones. Today, phone web viewing and usage is beyond 65% of the population. This growing trend can no longer be ignored. Google is also putting new demands on websites. Basically follow the rules or you won’t show up on web searches.
The Important Ones…
1) Websites must be multi-devise friendly.
2) Sites need to have security (the lock that shows up next to your web address in the browser).
3) Page loading times are an established and known ranking factor.
4) Every website should be optimized to load as quickly as possible to help the odds of it ranking well in search engine results.